Guide the team in arriving at an optimum product mix in terms of price and product attributes such as type, style, colour and size.
Review performance of the portfolio across sales channels to identify gaps and suggest solutions
Guide / provide direction to the Product Development team towards development of new products for the portfolio
Build a process to launch / test launch products as required
Rationalize the portfolio based on performance as best suited.
2
Demand Planning
Arrive at sales trends / estimates for the portfolio based on market intelligence and historical data
Own the Marketing Order and plan demand as an input to the production team on a monthly basis
Ensure optimum availability of stock of the portfolio to maximize sale
Assist in the long-term capacity planning exercise for the brand
Work closely with the channel teams (EBO and LFS) to help develop assortment plans for the portfolio.
3
Market Intelligence
Develop market intelligence by capturing retailer and sales team feedback from across the country.
Constantly study competition and map competitive product portfolios in the market.
Conduct extensive market research and consumer panels to obtain in depth understanding of the rapidly evolving target consumers.
4
Analytics
Monitor, analyze and report sales performance of the portfolio on a regular basis.
Obtain relevant insights using the color ratio analysis, size ratio analysis, sell-through analysis, top/bottom sellers analysis, style growth, Style EBO ranking, product mapping and contribution analysis across all collections, categories and verticals.
5
Communication & Training
Collaborate with other functional teams within the organization such as Sales, Retail, Marketing, Visual Merchandising and Commercial to keep them informed about all relevant product information.
Ensure all front end teams (Sales, Retail, and Key Accounts) are trained on product information when new products are launched.
Act as a bridge between the front end (Sales, Marketing, VM, and Commercial) and back end (Product Development, Quality Control, Production Planning) of the organization for seamless flow of information related to product.
6
Brand Management
Build the category to own a premium position in the mind space of consumers.
Work closely with the brand marketing team to develop effective advertising and communication in line with the marketing calendar
Work closely with the media buying team to deliver effective and efficient campaigns in line with the marketing calendar
Develop content for the brand to be used across all media – traditional and digital from time to time.
7
Brand Activation
Continuously push the agenda of engaging with relevant TG to build the brand.
Conceptualize and execute experiential marketing activities in line with the marketing calendar to engage and involve the woman consumer of Jockey
Work closely with the Key Accounts team to run activation across key large format stores.
Work closely with the VM team to bring alive the portfolio at the point of sale across all our sales channels.
Person Specifications:
Sl.No
Area
Details
1
Education
Graduation/Post Graduation (NIFT and similar institutes preferred)
2
Years of Experience
6 – 10 years experience in Women’s Innerwear in the Product Management / Buying & Merchandising function
3
Specialized Knowledge
Product Portfolio Management,
Line Management and Assortment Planning,
Demand planning and forecasting,
Strong Analytical Skills,
Proficiency in MS Office and other analytical tools
